Michael Elberg

Experienced Web Professional

About me

I have over 20 years of experience in Internet Development, Production, and Operations. My extensive background includes successfully managing all facets of site development, from initial design and architecture to site deployment and client management. I am proud to have demonstrated my ability to complete high-end projects in deadline-oriented environments, delivering exceptional results to clients.

I am skilled at revamping websites to improve user satisfaction and retention time, streamline navigation, and increase ad revenue and sales. My expertise in responsive web site design and development has allowed me to create engaging websites that meet the needs of both desktop and mobile users.

Having experience with the full SDLC, I have been involved in every aspect of the software development process. I am proficient in analysis, requirements definition, design, development, testing, launch, and ongoing support, which has enabled me to deliver top-quality solutions.

I am also an experienced Project and Line Manager as well as a Web Developer. I prioritize usability/user experience and SEO and ensure that my work is accessible to all users. My skills in effectively communicating with a diverse range of clients and coworkers allow me to build strong relationships and deliver successful projects.

My specialties include .NET, SQL, DHTML, HTML, jQuery, Mobile Apps Development, Usability, CSS, Content Management Systems, and Project Management. I am excited to continue developing my skills and providing value to clients in the ever-evolving landscape of web development.

Work Experience

Founder/CTO

BitLife.ai
2023 - Present

Founder/CTO

ReelView.tv
2022 - Present

Founder/CTO

GroupView.tv
2020 - Present

Senior Web Developer

ReachTV
2018 - Present

Senior Web Developer/Director of Technology

Nugs.net
2012 - 2018

I was responsible for creating and maintaining corporate and client websites. I interacted daily with the CTO and CEO to determine business goals, allocate resources, and manage teams for ongoing and new projects. I also managed third-party projects and ensured quality assurance.

To manage the websites effectively, I implemented techniques and procedures, determined client requirements and goals, and customized website design options. I maintained optimal website performance for both clients and corporate sites.

Additionally, I worked with clients to understand their website creation and management needs, prepared website design specifications, and coordinated with them to ensure quality work.

Finally, I developed and maintained the corporate Content Management System and provided support for the company's mobile apps.

Web Developer/Webmaster/IT Manager

The Powershopper Inc.
2010 - 2012

I provided management, oversight, and direction to the organization's electronic commerce and electronic business efforts.

I developed and executed marketing strategies to promote products and services directly to online customers and conduct transactions on an Internet website.

I was responsible for Website Development/Maintenance using CMS, ASP.NET Code, SQL Server, HTML, and Graphics. I participated in the design and implementation of website marketing plans, developed and managed marketing tests and new programs. I managed five direct reports, including CSR and Web Developers.

I established entrepreneurial goals for the company's electronic commerce, ensuring the website achieved marketing objectives and adhered to quality standards regarding appearance and content that increased sales, reduced distribution and other costs, and reduced time and labor.

I provided market analysis and definition for product growth within the market segment. I identified, managed, and evaluated ongoing web alliances and partnerships.

Web Operations Manager/Developer

Irving Oil Corporation
2005 - 2010

I worked with third-party vendors and was responsible for the final code review and deployment to the website. I managed day-to-day content and interfaced with B2B, B2C, Customer Service, Consumer Services, IS, Marketing, Refinery, Aviation, Lubricants and Home Heat divisions and other departments and vendors to create content.

My ongoing duties included code review, QA, implementation strategy, and scheduling deployments. I analyzed, recommended, and developed all site UI enhancements and improvements, managed all vendor relationships, and supervised a group of consultants. I planned, built, and managed technical upgrades to the site, attended executive meetings, and advised the company on web-related issues and strategy.

I managed 50+ domain names and was responsible for site statistics and Google Analytics. I was involved in all aspects of vendor selection and management, oversaw and redesigned all aspects of the B2C website, and wrote all ASP, HTML, CSS, Ajax, and JavaScript code while designing the site database.

I worked on the site's conversion to the .Net platform, built all tables, and wrote queries and stored procedures for the SQL Server. I increased web traffic and improved usability, responding to users' requests and usability studies, and creating a more efficient web interface with consumer services, thus reducing their email response load.

I built several micro-sites for the company's marketing campaigns, implemented an online Price Protection Program where customers could pre-buy heating oil at a set price for the season, and designed and built an online gas pricing application where truckers could check on gasoline pricing at Canada's Truck Stops. Prices were updated by the internal Fleet team using the CMS system.

I administered two web servers (Test and Production) and a database server (MS SQL Server) on a heavily trafficked consumer site, built a Content Management System, and translated printed company material to the web.

Web Master/Developer

Lilly Software Associates
2001 - 2005

As a webmaster, I was responsible for the development and administration of the entire corporate Internet and Intranet site. My responsibilities included front-end design, back-end relational database design and development using HTML, JavaScript, DHTML, ASP, CFML, SQL and testing methodologies.

I excelled at creating standards-compliant websites from given Comps. I developed unique database-driven CMS in both ASP and Cold Fusion, which enabled the clients to generate web pages, sections of web pages, and email newsletters dynamically, without having to know any HTML.

My focus was on usability issues in website design, and I strived to incorporate the next wave of technology improvements suggested by the W3C. I ensured that websites worked on all platforms and browsers, with a specific focus on forward compatibility, without alienating older browsers.

Senior Web Master

Lernout & Hauspie
1999 - 2000

As a past web development team leader, I directed a group of 6 developers, ranging from junior to senior level with expertise in VB, ASP, and Cold Fusion.

I negotiated design and functionality issues with HTML designers, e-commerce producers, and technical developers and explained technical issues and hurdles to work for consensus.

Additionally, I guided the development of other internal web applications, evaluated new projects for the Web group, and managed the in-house Intranet application with a comprehensive range of features and functionality. Finally, I was involved in the concept generation and web content for the corporate Internet and Intranet site.

Web Master/Developer

ProfitKey International
1995 - 1999

I designed and created the company's first internet and intranet sites and developed an e-commerce application for the User Conference and designed several Flash applications.

I was responsible for the administration and maintenance of applied semantics internal and external websites. I provided Q & A for the web sites and worked within a team environment as both a developer and a project manager. I used various web and software technologies such as HTML, DHTML, Flash, ASP, CSS 1 and 2, and JavaScript.

Additionally, I integrated MS Access and SQL Server to create a database-driven web site and developed a Content Management System.

Education

ACADEMIC CAREER

Multimedia Studies Certificate

UCSC
Santa Cruz, CA
GRADUATED IN 1994

M.A. Russian Studies/International Service

American University
Washington D.C.
GRADUATED IN 1987

B.A. Russian

Saint Louis University
St. Louis, MO
GRADUATED IN 1984